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About

Education

Educating artists and creatives in new technologies like: VR, AR and MR, combined with other technological tools. We use state-of-the-art technology and collaborate intensively with technology partners and providers. We will organize workshops and artists residences.

Network

Create a network of artists, curators, art professionals, collectors and citizens in general, to build a real collective mindspace of artistic innovation.

Promotion

Disseminate the creation of the artists to the public organizing exhibitions, workshops and conferences/ Festivals with international Art and Technological institutions.

Vision

We are an international platform for artists and creatives working with advanced technologies as VR, AR, AI, sensors and many others.

Mission

Mediation between technologies (VR, AR, MR and others) and creative/ artistic minds. Dissemination of the work/ proposals of artists.

Values

Humanity, collaborative attitude.

Supporters

IMMENSIVA is a project of Lemongrass Communication, supported by ESPRONCEDA – Institute of Art and Culture, and in collaboration with international Universities, Art centers, R&D institutions, International Galleries, Foundations for innovation and Digital Festivals.

Our Team

Dr. Holger Sprengel

Dr. Holger Sprengel

Co-Founder

Dr. Holger Sprengel (Co-Founder) is an art and technology lover. He holds an MBA, PhD in Law. Holger is supporting corporate- and private partnerships as well as financing issues. He is co-founder of various companies founded both in the digital sector, much of them in VR/AR/XR space, in gaming and for other business sectors. He is part of the international jury of several art prizes, like the SWAB and ARTE Laguna Prize. He is also co-fonder of Espronceda and Act-Utopia. He believes in the philosophy of the European STARTS programs and believes that art is an important innovation trigger.

Alejandro Martín

Alejandro Martín

Co-Founder. Concept and Curatorial management of Immensiva.

Alejandro (Co-Founder) is an Independent curator, art collector, artist, scientist, business executive and philantropist.
He is cooperating with Espronceda since 2015 as curator and strategic advisor for international development and cooperation with major Art Institutions and Universities. Developing programmes of inter-disciplinarity of Arts, Science, Technology and Entrepreneurship: ACT UTOPIA LAB and now managing the cooperation of Espronceda in the Consortium of project Mindspaces/ STARTS lighthouse pilots, Horizon2020. European Commission. Alejandro believes strongly in the transformative power of Art and Humanism on the technological development, knowledge creation and social wellbeing.

Dr. Henrik Sprengel

Dr. Henrik Sprengel

Co-Founder

Dr. Henrik Sprengel (Co-Founder) is a serial entrepreur with experience with converting ideas into real businesses, since a decade. Based in Barcelona he feels truly European. His conviction that the EARTH without art would be “EH” makes him a strong believer in art & culture and in espronceda as well as IMMENSIVA..

Savina Tarsitano

Savina Tarsitano

Co-Founder

Savina Tarsitano (Co-Founder) is an artist from Calabria, Italy, who lives and works between Italy, Belgium and Martinique, Caribbean island. Her research hinges on the concept of “landing-place”. She has spent creative periods in “theme-sites” like islands, abbeys, castles all over the world. She is member of the European Cultural Parliament, ambassador of the Rebirth project of Michelangelo Pistoletto and founder of the project “Creativity in Motion” for a social integration through art. Savina is partner of espronceda and in charge of developing the activity programs, the European partnerships as well as curator relations.

Curators & Advisors

Refik Anadol

Refik Anadol

ADVISOR

Refik Anadol (b. 1985, Istanbul, Turkey) is a media artist, director, and pioneer in the aesthetics of machine intelligence. His body of work locates creativity at the intersection of humans and machines. In taking the data that flows around us as his primary material and the neural network of a computerized mind as his collaborator, Anadol paints with a thinking brush, offering us radical visualizations of our digitized memories and expanding the possibilities of architecture, narrative, and the body in motion. Anadol’s site-specific parametric data sculptures, live audio/visual performances, and immersive installations take many forms, while encouraging us to rethink our engagement with the physical world, its temporal and spatial dimensions, and the creative potential of machines.

Yash Shekhawat

Yash Shekhawat

Yash Shekhawat is current working as innovation Manager for Nuromedia and Nurogames GmbH with heads the projects on VR/AR projects. Yash completed his education in computer science engineering with a focus on data science and games. Following this, Yash completed his Masters at ESADE Business School in Barcelona with a focus on entrepreneurship and innovation. He has completed various projects in the development of Virtual Reality applications and games. He is also involved in projects such as V4Design (https://v4design.eu/) and MindSpaces (http://mindspaces.eu/) to build tools to help Virtual Reality development.

Camille Baker

Camille Baker

CURATOR

Camille Baker is an artist-performer/researcher/curator within various art forms: participatory performance and interactive art, mobile media art, tech fashion/soft circuits/DIY electronics, responsive interfaces and environments, and emerging media curating. Baker develops methods and approaches to exploring the body within performance & interactive art contexts, using soft circuits/etextile, wearable electronics & mobile media. Her recent book New Directions in Mobile Media and Performance showcases exciting approaches and artists in this space as well as her own work. She is the Principal Investigator for UCA for the EU funded STARTS Ecosystem (starts.eu) Apr 2019-Nov 2021 and founder initiator for the EU WEAR Sustain project Jan 2017-April 2019.

wearsustain.eu

Alessia Gervasone

Alessia Gervasone

Advisor

Graduated with honor in Management and Communication of Contemporary Art, she deals with the organization and curatorship of artistic and cultural projects with a particular focus on technological innovation, social innovation, human rights and sustainability.

Her graduation thesis “Interconnection, Relation, Imagination. Interactive art for a sustainable future” won in November 2019 a special mention for the best Italian degree theses in the field of CRS and sustainability.

In September 2019 she was awarded the title of expert of the subject and assistant to the chair of Theory and Method of New Media Art at the Academy of Fine Arts in Turin.

She worked as a researcher for 3 years at the University of Turin (Italy) to investigate the impact of digital technologies in art and education.

Santeri Suominen

Santeri Suominen

CURATOR

Santeri Suominen is the current Chairman of the Board at FIVR – The Finnish VR Association. He currently works as Curator of XR content and ecosystem at Helsinki XR Center. Whether it is art, entertainment or utility applications, Finland’s XR companies, and artists deserve maximum exposure domestically and internationally. This not only gives birth to new initiatives, partnerships, co-operation, and projects but also generates knowledge and understanding about where VR and AR technologies are taking us as individuals and societies. Santeri’s role as XR Curator is to fill the gaps between technology, society, and personal experience to help understand the role VR and AR will play in the future of work, art and learning.»

Louise Enjalbert

Louise Enjalbert

ADVISOR

Louise Enjalbert holds a masters degree in Management of Cultural Organisation from University Paris Dauphine. With experience in innovative projects at the crossroads of culture and technology, she is now in charge of monitoring the STARTS Residencies which implies following up the residency teams, easing the collaboration between artists, scientists and technologists as well assessing the results and innovation aspects of the residencies. She is also in charge of the communication of this European project including sharing with the community the residency results, events and methodology. Organising the annual events presenting the residencies outcomes and gathering the science-technology-arts community is also part of her missions.

Ulrich Schrauth

Ulrich Schrauth

ADVISOR

Ulrich Schrauth is the initiator and artistic director of «VRHAM! – Virtual Reality & Arts Festival» in Hamburg and is also responsible as a creative director for various international projects in the field of digital media. He regularly works as a jury member, for example for Laval Virtual/France or VREFEST Rome/Italy. Schrauth is also a speaker and presenter with a thematic focus on immersive arts, i.a. at SXSW Festival Austin/Texas, Film Festival Cannes/France, European Jazz Conference Novara/Italy. He worked nationally and internationally in various positions, including as artistic managing director of Thalia Theater in Hamburg, at the Sydney Festival and as head of programming for the international festival Theater der Welt 2017. Schrauth studied performing arts at the Folkwang Hochschule in Essen and cultural management at the University for Music and Theater Hamburg.

Be Another Lab

Be Another Lab

ADVISOR

We use technology to promote affective social integration, breaking the pattern of alientation embedded in much of today’s technoscientific development.

Our interdisciplinary team of Co-founders, leading researchers and associates:
Daniel González, Philippe Bertrand, Arthur Tres, Marte Roel, Christian Cherene, Norma Deseke, Daanish Masood, Christian Betánzos, Daniëlle Hooijmans.

Despite our focus on artistic practices, the team has backgrounds in Cognitive Sciences and Psychology, Interactive Systems Design, Digital Arts, Computer Sciences, Social Communication, Anthropology, Cultural Management, Philosophy and Conflict Resolution.

Speakers

Martina Ampuero

Martina Ampuero

SPEAKER

Artista visual y vj, licenciada en la Facultad de Bellas Artes de la Universidad de Barcelona en las especializaciones de pintura e ilustración y Master de animación 3D en el Idec de la Universidad Pompeu Fabra.

Empieza su carrera profesional como artista 3D en la productora Urano Films, realizando escenarios 3D, motion graphics y efectos visuales en óperas como Sonntag aus Licht, Turandot, Quartett, Tristan e Isolde, con directores como Carlus Padrissa, Àlex Ollé (La Fura dels Baus) y Franc Aleu. En 2013 funda Eyesberg Studio junto José Vaaliña, realizando la dirección artística de los proyectos hasta día de hoy.

Jordi Massó

Jordi Massó

SPEAKER

Jordi Massó es un artista audiovisual y miembro de Eyesberg Studio cuyo trabajo se centra en el videomapping, los visuales en tiempo real y los entornos inmersivos. Ha participado en proyectos como la película fulldome “BETA 2120”, el mapping interactivo “Amadeus II” y en varios proyectos audiovisuales para clientes como Futbol Club Barcelona, Epson o Adidas, entre otros. Recientemente estrenó en solitario su primera película fulldome “Smartzombies” en el Mira Festival 2019

Maria Almena

Maria Almena

SPEAKER

Maria Almena is a Spanish London-based creative director and a multimedia artist, co-founder of the creative studio, Kimatica Studio. www.kimatica.net, as well as co-founder and art curator of Flux events. http://www.artinfluxlondon.com/

Maria’s practice research is exploring concepts of human consciousness and perception, making those transcendental ideas accessible to a modern audience, to inspire reconnection with magical thinking. She is fascinated by the juxtaposition of the physical and spiritual, the virtual and real worlds, playing with perceptions aiming to transport the viewer into new worlds, using experimental technologies as magical tools that helps to dramatise the transition between different states of being and highlighting the importance of the journey in itself.

Francisco Javier Iglesias Gracia

Francisco Javier Iglesias Gracia

SPEAKER
Fco. Javier Iglesias Gracia (Barcelona, 1982), Manager of the Épica Foundation La Fura dels Baus and CEO, CFO, and co-founder of IGLOR Soluciones Audiovisuales Avanzadas S.L.
He has been researcher in the Department of innovation for cities at ESADE Business School where he got additional knowledge in new business models format. He also leaded the business mentoring and support for the Catalan Hub of the CREATIFI European Funded project, as an in-house expert consultant of the Municipality of Barcelona. Iglesias got his Master of Science in Telecommunication Engineering & Management (MASTEAM) in 2008, but his professional expertise began in 2004 where he staged in the IIS group of the Fraunhofer Institute. Always dedicated to apply technology to vertical sectors, mainly in the Cultural and Creative Industries, he has been leading the city level innovation ecosystem in Barcelona through the Barcelona Lab project (2011-2015) on behalf of the Direction of Creativity and Innovation of the Institute of Culture of the Municipality of Barcelona. He has been in-house consultant for the European Networks of Living Labs focussed on connecting creative and technological sectors, where he got experience in creating win-win ecosystems between both sectors to open up new business opportunities. He has also been directly engaged in different projects related with technology and creativity as, among others Anillo creativo, “Anella Cultural”, “Anillo Latino Americano”, “GREC Innovación” and “M.U.R.S.” by La Fura del Baus.
Marta Ordeig

Marta Ordeig

SPEAKER

Filmmaker and entrepreneur residing between Silicon Valley and Barcelona. In 2017 she founded Garage Stories, a collaborative traveling lab that gathers the best creatives and technologists around the globe to play, design and prototype innovative entertainment projects with emerging media.

Recently she has started a new series of events “StoriesXFuture” where she works with city councils and other local institutions to formulate positive visions of the future as lines of action to achieve the SDGs and leverages the potential of emerging technologies (VR / AR / AI) to create innovative start up projects that can get us there.

Garage Stories labs have already taken place in cities such as Barcelona, San Francisco and Mexico; and at institutions such as the Institute for the Future, the Sonar + D and the USC University in Los Angeles. Some of the resulting projects have been presented at TEDx.

Our Partners